Hello, I'm Crystal!
I'm a freelance writer specializing in content marketing, brand journalism, and thought leadership. What that means is I help businesses craft messages that don't just explain who they are and what they do, but provide value to their audiences. By sharing valuable knowledge and insights with your audience, you are able to build a reputation of trust and expertise in your industry.
I also help businesses strengthen their brand voice. Often, businesses lose out on great opportunities and sales because their audiences don't truly understand their unique value proposition. Just like Starbucks is more than a café - it is a "third place", a home away from home - your business also has unique defining features that make it stand out from others in the market.
I can help you articulate what makes your business great, decide on the right tone of voice to attract the right audience, and simplify jargon and technical language so that anyone can understand what you have to offer.